O-meon wonders wither “The Happiest Place On Earth”?
O-meon.com has an interesting post about something that has been nagging me for over a year. What happened to “The Happiest Place On Earth” catch phrase? Why are we seeing “Where Dreams Come True” everywhere? Wasn’t that just supposed to be a one year promotion?
“To me, this whole ‘our guests came up with Where Dreams Come True’ is intended to replace [Disneyland’s] The Happiest Place on Earth.” My source was referring to remarks frequently made to the media during the first year of the Year of a Million Dreams promotion by Mike Mendenhall, then Vice President of Parks and Resorts Marketing.
During that weekend at Disneyland, I did hear that during the first year of a Year of A Million Dreams, Disneyland Resort personnel had been instructed not to use the phrase The Happiest Place on Earth “with guests, in marketing materials, press releases, or on letterhead, napkins, or paper goods of any kind.”
So was it a nefarious plot hatched behind the oak doors of Disney Marketing? Or is it just an innocent marketing campaign that has been extended beyond it’s original intent? There’s further speculation at the end of the article. I’m not sure you’re going to like what you read, however.
